Digital direct marketing gives you affordable, effective ways to bring your business’ message directly to your customers.
Below, I’ll briefly review the concept of direct marketing and then discuss three ways digital channels can support your direct marketing effort.
What is Direct Marketing?
Essentially, direct marketing occurs when your business speaks directly to customers.
Direct marketing is often referred to as “direct response” marketing.
Traditional forms of direct marketing may include direct mail, coupons, fliers, and catalogs. You might also recognize some other forms of direct response marketing:
- Face-to-face selling.
- Direct-response advertising.
- Kiosk marketing.
Please understand that direct marketing isn’t necessarily mass marketing. It takes place when you have a clear and direct path to your target market.
Smart businesses augment rather than replace their traditional direct marketing channels with modern digital direct marketing tactics. In other words, you use a blend of tactics to support your overarching marketing strategy.
At ABS Marketing, we develop, execute, and manage comprehensive marketing strategies. However, we work with our business partners to implement non-digital tactics such as print marketing.
ABS Marketing Liberty SC is primarily a digital marketing agency. As such, we engage in the following three forms of digital direct marketing.
Are you ready to start? Connect with ABS Marketing, LLC right now.
Otherwise, continue reading to learn more.
What are the Three Major Forms of Digital Direct Marketing?
Generally, digital direct marketing uses mobile phones, web browsers, and email to connect with a pre-defined audience.
The following three digital direct response tactics are some of the most common used in the digital marketing industry and at ABS Marketing.
Search engine optimization is the science that aims to match online content with search engine users without spending additional money. SEO is organic in that it occurs naturally by leveraging a set of proven principles.
Google, the world’s dominant internet search engine, loves selling advertisements. Therefore, Google users are confronted with more paid ads and fewer organic results than ever before.
Moreover, Google has developed advanced algorithms that use artificial intelligence, machine learning, and other methods to assess online content. Consequently, gaming the system is almost impossible.
In addition to selling ads, Google wants to provide an outstanding customer experience. To do that, the search engine aims to understand user intent and thereby match users with the content that’s most valuable to them.
What’s the end result? SEO is more complicated than ever. It also requires content that delivers a high level of quality and value. Therefore, achieving results via SEO requires a long-term commitment.
When you’re successful with SEO, prospective leads and customers will see links to your website when they search for terms that are relevant to your products and services.
ABS Marketing understands the principles of SEO. By depending on their expertise, you can enjoy the benefits of state-of-the-art SEO.
ABS Marketing Liberty SC is a boutique SEO services agency.
Pay-per-click is a paid advertising model where advertisers only pay when someone clicks one of their ads.
Google’s AdWords PPC platform is one of the most popular and well-known PPC systems in the world. However, Facebook, Instagram, Twitter, LinkedIn, and other social networks also operate PPC platforms.
Essentially, with PPC, you’re buying website visitors.
PPC qualifies as a direct digital marketing tactic because you, as an advertiser, have granular control over who sees your ads.
Every major PPC system lets you choose the demographics of your audience. You can also advertise on factors such as search terms and user intent.
Have you tried PPC advertising? If you’re like most small business owners, you probably thought it would be (1) easy and (2) automatically deliver supernatural results for almost no money.
Many businesses owners have spent a lot of money on PPC without achieving any noticeable results. Consequently, they’ve become disillusioned and discouraged with the concept.
PPC advertising is hard.
ABS Marketing is a professional, full-service PPC agency. We know how to design, execute, and manage PPC campaigns that support your mission and goals without busting your budget.
Aren’t you tired of spam? If so, you’re not alone.
However, the mountains of marketing emails that litter your inbox are there for a reason: Email marketing works.
As a matter of fact, email marketing is one of the most reliable and affordable digital direct marketing methods.
For the record, ABS Marketing doesn’t send spam. We don’t spend spam on our own behalf or on the behalf of our clients.
However, the professionals at ABS Marketing know how to build legitimate email lists that connect with people who want what you have to offer.
Try doing that yourself.
Most do-it-yourself email marketing campaigns fail. Although a slew of reasons exist for email marketing failure, consider just a few examples.
- You send emails from the wrong address.
- You’ve sent emails to people without their permission (aka, spam).
- You’re using an outdated or purchased email list.
- You lack a validation system.
- You’ve never heard of audience segmentation.
- Your messages lack personalization.
- You send long messages without a clear call to action.
- You’re inconsistent.
- Either you don’t use landing pages or your landing pages suck.
Email marketing statistics
The following stats will help you understand why you’re losing money by either ignoring or failing at email marketing.
- On average, companies that use email marketing gain $38 for every $1 that they spend.
- People are twice as likely to sign up for your mailing list than to follow your company on Facebook.
- Conversion rates from email marketing are more than double SEO and social media marketing combined.
- Almost two-thirds of consumers enjoy receiving weekly emails from their favorite brands.
- Almost 90 percent of smartphone users check their email using their phone. In other words, email marketing is mobile friendly.
If you’re ready to capitalize on the benefits of email marketing, contact ABS Marketing today.
Move Forward Today
Now that you’re familiar with the three major forms of digital direct marketing, you must act.
Put digital direct marketing to work for your business.
Contact ABS Marketing Liberty SC. During your initial consultation, we’ll learn about your business and how we can help.
Meanwhile, learn about 6 direct marketing secrets from this article at Inc.com.