Digital Marketing Agency

ABS Marketing leads the Greenville SC metropolitan area with innovative digital marketing services. Choose us as your digital marketing agency.

We serve entrepreneurs, freelancers, and solopreneurs. We’re small and mid-sized business specialists.

From our offices in Downtown Liberty SC, we serve Upstate South Carolina and the Southeast USA.

What’s holding back your business? Contact ABS Marketing to get a partner for your success.

Digital Marketing Agency

We live in a competitive world. With this in mind, how will you grow your business?

Is marketing your answer? What is marketing?

Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer.

– Wikipedia

Of course, marketing comes in many forms. Generally, you can choose traditional marketing methods such as print and broadcast media.

Is print marketing still relevant to your business?

You can achieve a lot with printed marketing materials. For example, business cards and T-shirts are effective tools. Yet, you shouldn’t overlook the potential of digital marketing.

Digital marketing is the use of the internet, mobile devices, social media, search engines, and other channels to reach consumers.

– Investopedia

I’ve already told you that ABS Marketing is a digital marketing agency. However, you can choose ABS to design a strategy that employs traditional and digital tactics.

You should also know that a distinction exists between direct and indirect marketing.

Indirect marketing is where there is no direct communication to consumers by companies.It is treated as the next step for establishing brand recognition and awareness.

– Reference.com

With direct marketing, businesses bring their messages directly to their customers, bypassing any intermediaries.

Although ABS Marketing may recommend traditional and digital indirect marketing methods, you can also expect the firm to use traditional and digital direct marketing tactics.

ABS Marketing: A Full-Service Digital Agency

An effective, comprehensive marketing strategy often combines digital and traditional, indirect and direct marketing methods.

Do you have the necessary time and marketing expertise to grow your business to a higher level?

If you’re like most business owners, you don’t. You spend all your time creating or acquiring products and serving customers. If you have any “spare” time, you probably use it for record keeping and managing your employees.

If you’re serious about marketing, you need a partner. Choose ABS Marketing. Contact us right now.

If you’re ready to learn more, continue reading. Below, you’ll find out how our digital marketing agency can help you attract customers and grow your profits.

What is Marketing?

What does the term “marketing” mean? The American Marketing Association has a good definition of marketing.

For a business, marketing involves identifying and meeting the needs of customers while generating a profit.

So, before you can successfully market your business, you need to identify your customers are.

ABS Marketing starts by identifying your target market.

We’ll also help you with every step. To begin with, we’ll help you discover their physical and psychological needs. Next, we’ll find out how they expect to meet their needs.

Additionally, we’ll help you discover the factors that motivate their buying behavior.

Contact ABS Marketing. Start maximizing the financial, social, and environmental value of your business.

When you’re looking for the best digital marketing agency in Upstate SC, you’ll find ABS Marketing.

What is a Digital Marketing Agency?

But what is a digital marketing agency?

A digital marketing agency uses online channels to connect brands and customers.

Traditional marketing

Traditional channels may include radio and television, print, billboards, and direct mail.

POWER TIP: We work with partners like Print That Stuff, LLC to develop integrated digital and print strategies.

Digital Marketing

Most people interact daily with one or more of these:

• Search engines.
• Websites.
• Social networks.
• Email.
• Podcasts.
• Mobile apps.
• Video.

To put it differently, Digital marketing involves promoting brands via data and technology. Moreover, digital marketing uses the internet to connect brands with customers.

Definition of Digital Marketing Agency

A digital marketing agency offers strategic direction, technical development, and creative design. The agency delivers messages via digital devices that appeal to well-defined audiences.

ABS Marketing is a digital marketing agency.

Let’s face it. Businesses can’t measure the value that they gain from traditional marketing campaigns.

After all, it’s impossible to know in real time how many people you reach with a printed ad. In such a case, you also can’t measure the interest and intent of your audience.

But digital marketing produces measurable results.

With many online marketing channels, you can view valuable performance metrics in real time.

• The number of visitors to your website and each web page.
• Ad effectiveness.
• The number of internet searches that resulted in “impressions.”
• From where your website visitors originated.
• The click-through and conversion rates of your advertisements and search engine links.
• Audience demographics.
• Engagement rates.
• Buyer intent.
• Cost per impression, click, and conversion.

ABS Marketing can “tweak” your digital marketing campaigns in real time to maximize your return on your investment.

Digital Marketing Agency Professional Services

ABS Marketing Liberty SC provides many digital marketing agency services.

Below, you’ll learn about some of our most popular offerings.

Search Engine Optimization

89 percent of customers look for what they need via a search engine. Most of the time, that means they search Google.

Moreover, almost three-quarters of initial online searches are generic. In other words, most customers aren’t tied to a brand when they begin to shop.

This means that, if people can find your business in search results, you can grow your business.

Here’s another important statistic: 75% of Google users never look at results past the first page.

If you’re not on the first page of Google’s search results, most people will never find your business.

ABS Marketing can develop a winning SEO strategy for your business. In general, this involves several activities:

• Optimizing the technical structure of your website. Generally, this includes URLs, images, page speed, and internal links.
• Choosing keywords and phrases that your ideal customers will search for in Google.
• Publishing high-quality, valuable content that addresses the real-world needs of your target market.
• Earning links from authoritative websites in your industry.
• Correcting mistakes such as keyword spamming and thin content.

Altogether, Google considers more than 200 factors while calculating search results. How many of them do you understand?

ABS Marketing understands: It’s our job.

Ultimately, technical SEO is an essential part of every successful digital marketing strategy. After all, Google will prequalify people who have an interest in your offerings and send them to you.

Another key point is that “qualified” visitors can easily convert into customers.

Are you ready to get started with SEO? Contact ABS Marketing right away.

Are you in a hurry to get website traffic? If so, you’ll need more than SEO. It’s important for you to realize that SEO takes time and effort before it delivers results.

Also, voice search and other new technologies are changing the way people find information. So, your business must find ways to adapt.

When you choose ABS Marketing as your SEO services agency, you can make SEO work for you.

To quickly get traffic to your website, you will probably need to use paid search advertising. Likewise, you’ll need PPC to promote a special sale or event.

Paid Search

You can pay to list your website in the sponsored results sections of Google, Bing, and Yahoo. However, doing this requires you to learn about search engine’s advertising platform.

Meanwhile, you also need to understand your target market. You need to know how they will use Google to find what they need.

Words Matter

Next, you must identify profitable keywords and queries to for your advertisements. This step is critical because many popular keywords cost a lot.

You may describe paid search engine marketing as pay-per-click advertising.

With PPC, you tell the system how much you’re willing to pay for every website visit.

Popular keywords are often taken by large companies that can afford a high price. Consequently, when small businesses bid on those terms, they can spend too much.

Essentially, they spend a lot of money to get very few benefits.

That’s why you need ABS Marketing for PPC.

Our digital marketing team understands how PPC marketing works.

We can identify affordable, relevant keywords that can drive traffic to your website.

Furthermore, we can design standalone and integrated PPC campaigns.

Want to get started? Connect with us now.

Content Marketing

Marketers try to meet the needs of customers by publishing and promoting relevant content.

For the most part, content marketing includes articles, photos, illustrations, and infographics. It can also involve slideshows and videos.

Sure, you can post a blog post or photo online and hope it will result in sales. However, most of the time, content marketing requires careful planning and intentional effort.

Effective content marketing begins with market research. You need to know what your target market needs.

You should learn about your ideal customers’ desires, problems, challenges, and dreams.

Next, you need to publish your content in the formats that your audience prefers. For instance, if your ideal customers love video content, produce videos that convey your message.

In any form, your content must educate, entertain, and inform your audience.

Finally, content marketing involves measuring your results.

You need to learn what works and what doesn’t. That way, you can know which topics and formats to emphasize.

Are you ready? Connect with ABS Marketing now to begin your content marketing campaign.

Social Media Marketing

Facebook, Instagram, Twitter, LinkedIn, and other social networks aren’t just for fun.

They’re valuable marketing tools.

As a digital marketing agency, ABS Marketing builds build brand awareness, generates website traffic, and increases client sales by effectively using social networks.

If you’ve already have tried using Facebook for your business, how were your results? Chances are that you were disappointed.

Many small business owners expect to easily capitalize on social media social media. When they don’t get fast, fantastic results, they become discouraged.

On balance, profiting from social media isn’t easy. More often than not, they encounter some major challenges:

• Publishing valuable content.
• Responding to user comments.
• Engaging industry influencers.
• Attracting “Likes” and “Follows.”
• Creating a brand personality.

Businesses often don’t succeed in social media. Even when they have a plan, business owners often fail because of a lack of time and consistency.

ABS Marketing can help. We offer our social media marketing services as comprehensive packages and on an “a la carte” basis.

Email Marketing

Here’s a good definition of email marketing:

ABS Marketing designs effective email marketing strategies. These may include messaging support, list segmentation, analytics, and reporting.

We can help you generate revenue via email marketing. Contact us to learn more.

Local SEO

ABS Marketing can help you profit from the “Click to Brick” economy.

Google displays local search results that list nearby stores, restaurants, and service providers. This service is valuable to area residents as well as tourists, and travelers. Because of Local Search, people can find what they need close to them.

So, what is Local SEO?

Local SEO is the science behind getting your brand noticed by local users. You need nearby customers to have a chance to discover your brand.

We have the knowledge and experience needed to get your business noticed in local search. We can also increase your foot traffic by getting you listed in local directories.

Digital Marketing Agency FAQ

Review some of the questions prospects and clients ask us. These will help you learn more about what we can do for you.

My business is in Canada. Can ABS Marketing Liberty SC help me?

Yes. We create digital strategies and execute them using digital channels. Additionally, we use video conferencing, instant messaging, and live chat. These help us communicate with our distant clients.

Can I save money by running PPC campaigns by myself?

No. Do-it-yourself PPC campaigns usually have a long learning curve. For one thing, they need much trial-and-error before they can generate results.

In the process, you can expect to spend a lot of money on expensive keywords. Also, you’ll probably attract irrelevant traffic.

Save your money by choosing affordable PPC management services from ABS Marketing.

Can my business benefit from hiring a digital marketing agency?

Yes. When you choose ABS Marketing, your digital campaigns will give your business targeted, round-the-clock exposure.

Keep in mind that you can benefit from economies of scale by hiring ABS Marketing Liberty SC.

We share our marketing experience, creative talent, and technical expertise with numerous clients.

Consequently, our digital marketing services will cost you less than building your own in-house team.

Can digital marketing hurt me?

Definitely. Given that the internet can make or break your reputation, you shouldn’t take risks.

Doing digital marketing the wrong way can damage your brand.

To be sure, things can easily go wrong online. For example, you could send too many emails or send them to the wrong people. Even worse, you could get your brand flagged as a spammer.

Even worse, you could inadvertently post offensive content to social media. Surely, you understand how bad that is.

Some problems with DIY digital marketing, such as inattentiveness and inconsistency are subtle. These factors affect your success on every channel, including your website and social media.

For instance, if you fail to publish fresh content and interact with your audience, people may think that your business has closed or that you don’t care.

Make digital marketing work for you by hiring ABS Marketing. That way, you can free your time to manage your business and serve your customers.

Do you design websites?

Yes. We’re a full-service digital marketing agency. Our offices are in Liberty SC.

When you choose us, we can design a website that supports your values, mission, and goals. Furthermore, we offer website management services to support your ongoing success.

ABS Marketing Liberty SC offers premium maintenance options. That way, you can concentrate on managing your business while we keep your website running.

What marketing packages do you offer?

We offer standard SEO, PPC, social media, and content marketing packages. We also design custom plans.

How important is mobile marketing?

Most internet traffic comes from users with smartphones. This fact affects your business.

To begin with, almost 90 percent of smartphone users perform a Google search at least once a day. Indeed, that’s a big opportunity for you.

Next, consider that 40 percent of e-commerce sales in 2018 came from smartphones.

Also, a mobile-friendly website is essential to two-thirds of mobile search engine users. So, if your site doesn’t look good on a smartphone, you’re losing business. In the final analysis, your site must also function well.

For starters, your site needs to have easy-to-access navigation elements. Do you understand how to create those for your website? We do. We’ll help you deliver a fantastic mobile experience.

Besides designing websites, ABS Marketing designs mobile advertising campaigns.

Connect with ABS Marketing right now. As your digital marketing agency Liberty SC, we’ll help you grow your business. In the end, you’ll live your dreams.

Editor’s Note: This post was originally published on January 31, 2019. It was updated for accuracy and completeness on April 27, 2019.