ABS Marketing is the premier digital marketing agency of Upstate South Carolina. We serve business clients throughout the southeastern USA. We’re based in Liberty SC.
Digital Marketing Agency
We live in a competitive world. With this in mind, how will you grow your business?
The answer is marketing.
Certainly, you can achieve a lot with printed marketing materials. For example, business cards and T-shirts are effective tools. Yet, you shouldn’t overlook the potential of digital marketing.
Let’s get straight to the point. You should hire the best web marketing agency to grow your business.
If you’re serious, then you’ll need to call ABS Marketing Liberty SC.
Are you ready to grow your business? Contact us right now. Otherwise, continue reading. Below, you’ll find out how our digital marketing agency can help.
What is Marketing?
The American Marketing Association has a good definition of marketing.
For a business, marketing involves identifying and meeting the needs of customers. Of course, you must do this while generating a profit.
So, before you can have a successful strategy, you need to identify your customers are.
ABS Marketing starts by identifying your target market.
We’ll also help you with every step. To begin with, we’ll help you discover their physical and psychological needs. Next, we’ll find out how they expect to meet their needs.
Additionally, we’ll help you discover the factors that motivate their buying behavior.
Contact ABS Marketing. Start maximizing the financial, social, and environmental value of your business.
When you’re looking for the best digital marketing agency in Upstate SC, you’ll find ABS Marketing.
What is a Digital Marketing Agency?
But what is a digital marketing agency?
A digital marketing agency uses online channels to connect brands and customers.
Traditional channels may include radio and television, print, billboards, and direct mail.
TIP: We work with partners like Print That Stuff, LLC to develop integrated strategies.
Most people interact daily with one or more of these:
- Search engines.
- Social networks.
- Mobile apps.
To put it differently, Digital marketing involves promoting brands via data and technology. Moreover, digital marketing uses the internet to connect brands with customers.
Definition of Digital Marketing Agency
A digital marketing agency offers strategic direction, technical development, and creative design. The agency delivers messages via digital devices that appeal to well-defined audiences.
ABS Marketing is a digital marketing agency.
Let’s face it. Businesses can’t measure the value that they gain from traditional marketing campaigns.
After all, it’s impossible to know in real time how many people you reach with a printed ad. In such a case, you also can’t measure the interest and intent of your audience.
But digital marketing produces measurable results. You can view valuable performance metrics in real time.
- The number of visitors to your website and each web page.
- Ad effectiveness.
- The number of internet searches that resulted in “impressions.”
- From where your website visitors originated.
- The click-through and conversion rates of your advertisements and search engine links.
- Audience demographics.
- Engagement rates.
- Buyer intent.
- Cost per impression, click, and conversion.
As your digital marketing campaigns run, we can tweak them for greatest ROI.
Digital Marketing Agency Professional Services
ABS Marketing Liberty SC provides many digital marketing agency professional services.
Below, you’ll learn about some of our most popular offerings.
Search Engine Optimization
89 percent of customers look for what they need via a search engine. Most of the time, that means they search Google.
Almost three-quarters of initial searches are generic. To put it another way, most customers aren’t tied to a brand when they begin to shop.
This means that you can grow your business if people can find your business in search results.
Here’s another important statistic: 75% of Google users never look at results past the first page.
If you’re not on the first page search results, most people will never find you.
ABS Marketing can develop a winning SEO strategy for your business. In general, this involves several activities:
- Optimizing the technical structure of your website. Generally, this includes URLs, images, page speed, and internal links.
- Choosing keywords and phrases that your ideal customers will search for in Google.
- Publishing high-quality, valuable content that addresses the real-world needs of your target market.
- Encouraging authoritative websites in your industry link to your online content.
- By all means, we’ll help to correct mistakes such as keyword spamming and thin content.
Altogether, Google considers more than 200 factors while calculating search results. Do you understand them all?
Ultimately, SEO is an essential part of every successful digital marketing strategy. After all, Google will prequalify people who have an interest in your offerings and send them to you.
Another key point is that “qualified” visitors can easily convert into customers.
Are you ready to get started with SEO? Contact ABS Marketing right away.
Are you in a hurry to get website traffic? If so, you’ll need more than SEO. It’s important for you to realize that SEO takes time and effort before it delivers results.
To quickly get traffic to your website, you will probably need to use paid search advertising. Likewise, you’ll need PPC to promote a special sale or event.
You can pay to list your website in the sponsored results sections of Google, Bing, and Yahoo. However, doing this requires you to learn about search engine’s advertising platform.
Meanwhile, you also need to understand your target market. You need to know how they will use Google to find what they need.
Next, you must identify profitable keywords and queries to for your advertisements. This step is critical because many popular keywords cost a lot.
You may recognize paid search as pay-per-click advertising. With PPC, you tell the system how much you’re willing to pay for every website visit.
Popular keywords are often taken by large companies that can afford a high price. Consequently, when small businesses bid on those terms, they can spend too much.
Essentially, they spend a lot of money to get very few benefits.
That’s why you need ABS Marketing for PPC.
Our digital marketing team understands the intricacies of PPC marketing. We can identify affordable, relevant keywords that can drive traffic to your website.
Furthermore, we can design either standalone or integrated PPC campaigns.
Want to get started? Connect with us now.
Marketers create, publish, and promote material that meets customers’ needs.
For the most part, content marketing includes articles, photos, illustrations, and infographics. It can also involve slideshows, and videos. However, it’s more complicated than that.
Sure, you can throw up a blog post and cross your fingers. In such a case, your results may match your effort.
Instead, it requires thorough market research. To begin with, you need to understand what your target market needs. You should learn about their desires, problems, challenges, and dreams.
Next, you need to publish your content in the formats that your audience prefers. For instance, if your ideal customers love video content, give it to them.
In any form, your content must educate, entertain, and inform your audience.
Finally, content marketing involves measuring your results. You need to learn what works and what doesn’t. That way, you can know which topics and formats to emphasize.
Are you ready? Connect with ABS Marketing now to begin your content marketing campaign.
Social Media Marketing
Facebook, Instagram, Twitter, LinkedIn, and other social networks aren’t for fun. In fact, they’re valuable marketing tools. Social networks can build brand awareness, generate website traffic, and increase sales.
If you’ve already have tried using Facebook for your business, how were your results?
If you’re like many small business owners, social media is discouraging. On balance, profiting from social media isn’t easy. More often than not, they encounter some major challenges:
- Publishing valuable content.
- Responding to user comments.
- Engaging industry influencers.
- Attracting “Likes” and “Follows.”
- Creating a brand personality.
A failure to plan is why business don’t succeed on social media. Even when they have a plan, business owners often fail because of a lack of time.
ABS Marketing can help. We offer our social media marketing services on an “a la carte” basis. We also design comprehensive marketing plans.
Here’s how Wikipedia defines email marketing:
ABS Marketing can work with you to develop an effective email marketing strategy. This may include messaging support, list segmentation, analytics, and reporting.
To begin with, we can help you generate revenue via email marketing. As part of that, we can ensure that you follow anti-spam laws and regulations.
ABS Marketing can help you profit from the “Click to Brick” economy.
Google displays local search results that list nearby stores, restaurants, and service providers. This service is valuable to area residents as well as tourists, and travelers. Because of Local Search, people can find what they need close to them.
So, what is Local SEO?
Local SEO is the science behind getting your brand noticed by local users. You need nearby customers to have a chance to discover your brand.
We have the knowledge and experience needed to get your business noticed in local search. We can also increase your foot traffic by getting you listed in local directories.
Digital Marketing Agency FAQ
Review some of the questions prospects and clients ask us. These will help you learn more about what we can do for you.
My business is in Canada. Can ABS Marketing Liberty SC help me?
Yes. We create digital strategies and execute them using digital channels. Additionally, we use video conferencing, instant messaging, and live chat. These help us communicate with our distant clients.
Can I save money by running PPC campaigns by myself?
No. Do-it-yourself PPC campaigns usually have a long learning curve. For one thing, they need much trial-and-error before they can generate results.
In the process, you can expect to spend a lot of money on expensive keywords. Ordinarily, you’ll also risk attracting irrelevant traffic.
In the long run, you may get better results with ABS Marketing for less money.
Can my business benefit from hiring a digital marketing agency?
Yes. Even the most skeptical business owner can enjoy hiring ABS Marketing. Your digital campaigns will give your business targeted, round-the-clock exposure.
Moreover, ABS Marketing Liberty SC has expertise and economies of scale. Thus, we make effective digital marketing campaigns affordable to almost any company.
Can digital marketing hurt me?
Definitely. Given that the internet can make or break your reputation, you shouldn’t take risks. You can damage to your brand.
To be sure, things can easily go wrong online. For example, you could send too many emails or send them to the wrong people. Even worse, you could get your brand flagged as a spammer.
Even worse, you could post offensive content to social media. Surely, you understand how bad that is.
Some problems with DIY digital marketing efforts are subtle. In attentiveness is a good example.
A point often overlooked is that a website can make you look bad if you don’t keep it updated. By all means, the same thing can happen on social media. As a result, people may think that your business has closed or that you don’t care.
Make digital marketing work for you by hiring ABS Marketing. That way, you can free your time to manage your business and serve your customers.
Do you design websites?
Yes. We’re a full-service digital marketing agency. Our offices are in Liberty SC.
When you choose us, we can design a website that supports your values, mission, and goals. Furthermore, we offer management services to support your ongoing success.
ABS Marketing Liberty SC offers premium maintenance options. That is to say, we let you to concentrate on your work. In a word, you don’t need to worry about website management.
What marketing packages do you offer?
We offer standard SEO, PPC, social media, and content marketing packages. We also design custom plans.
How important is mobile marketing?
Most internet traffic comes from users with smartphones. This fact affects your business.
To begin with, almost 90 percent of smartphone users perform a Google search at least once a day. Indeed, that’s a big opportunity for you.
Next, consider that 40 percent of e-commerce sales in 2018 came from smartphones.
Also, a mobile-friendly website is essential to two-thirds of mobile search engine users. So, if your site doesn’t look good on a smartphone, you’re losing business. In the final analysis, your site must also function well.
For starters, your site needs to have easy-to-access navigation elements. Do you understand how to create those for your website? We do. We’ll help you deliver a fantastic mobile experience.
Besides designing websites, ABS Marketing designs mobile advertising campaigns.
Connect with ABS Marketing to begin. As your digital marketing agency Liberty SC, we’ll help you grow your business. In the end, you’ll live your dreams.