How can e-commerce digital marketing help your e-commerce store? To begin with, it can increase your website traffic.
Of course, like other digital marketing tactics, e-commerce digital marketing can require a substantial amount of time and effort.
Fortunately, ABS Marketing Liberty SC is here to help. If you have a growth mindset, our e-commerce digital marketing services can help you build an effective brand.
Below, you’ll find practical tips that you can use to get started on your own, right now.
If you’re not interested in e-commerce digital marketing, please learn how ABS Marketing can be your Instagram marketing agency.
Now, let’s begin by answering a few questions.
What is digital marketing and ecommerce?
Here’s a question that should begin every client relationship: How would you define digital marketing?
Some business owners think that digital marketing is a two-step process. Step 1: Get a website. Step 2: Enjoy massive success.
ABS Marketing avoids misunderstandings by discussing expectations before going to work.
Digital marketing isn’t magic. Instead, it’s the application of marketing principles using online channels and technologies. Ideally, you can use digital marketing tactics to reach your target market more quickly and effectively than you can by using traditional methods.
Now, how about e-commerce?
Some business owners think that e-commerce success also consists of two steps: (1) Open an online store, and (2) outsell Amazon. All within a period of less than a day.
E-commerce is the buying and selling of goods and services over the internet.
However, like digital marketing, e-commerce success isn’t automatic. It’s not magic. It requires a good product and sound value proposition. Success also requires time and effort.
What is e-commerce digital marketing?
Unfortunately, billions of shoppers won’t flock to your e-commerce store simply because it exists.
E-commerce marketing is the use of online marketing tactics to encourage online sales of goods and services.
E-commerce Digital Marketing
Digital marketing and e-commerce go hand-in-hand. If your digital marketing strategy doesn’t include your e-commerce marketing, it should.
You must build awareness of your business and brand, promote your products and services, and send the right message to the right people at the right time.
Do you have a digital marketing strategy? If not, you know what to do: Contact us right now. ABS Marketing can help you develop a successful e-commerce marketing plan.
Now, if you’re ready to succeed with your e-commerce business, here’s what you need to know.
What is online marketing in e commerce ?
Online marketing in e-commerce is the use of proven digital marketing tactics to promote online sales.
Some of the same tactics we use to promote your website are used to promote your e-commerce store.
Search Engine Optimization (SEO)
If you operate an e-commerce site, you need to increase the quality and quantity of your website visitors. SEO is one of the best ways to do this.
Get ABS Marketing on your side as your SEO services agency.
Although you can optimize your products and their descriptions for search engine consumption, you will almost certainly need a blog.
On average, your business needs to post about six articles to your blog every week. To achieve this level of volume, you may need to enlist your employees as part of the effort.
Although you should blog about your products, don’t forget to publish content that addresses the real-world needs, desires, challenges, and questions that your customers have.
More traffic means more opportunities to sell.
In addition to attracting website visitors through SEO and content marketing, you’ll establish your business as authoritative in your industry.
Power Tip: While engaging in SEO, don’t forget to optimize your content and e-commerce store for voice search.
Paid Search Advertising (PPC)
How many business owners get discouraged because (1) they have to pay to advertise online and (2) they don’t get automatic, instant results?
Before developing an effective PPC strategy for your business, ABS Marketing will talk with you to make sure that you have realistic expectations.
Afterward, we’ll go to work choosing the right keywords and managing your budget. We’ll get your products and services in front of the eyes of people who are most likely to become your customers.
Social media marketing
Use your customers’ favorite social networks to create buzz about your brand. There, you’ll also provide links to your e-commerce store so people can respond when they see something they like.
Needless to say, many business owners misunderstand the concept of social media marketing. To begin with, you’re not going to achieve instant success by creating a social media profile.
After creating a profile, your audience won’t respond well if you continually pitch sales.
Success with social media marketing for e-commerce requires time, effort, money, and patience.
I’m ready to get started with e-commerce digital marketing. Now what?
If you understand the importance of digital marketing in ecommerce, you’re ready to begin.
Without further consideration, you could jump into SEO, PPC, and social media marketing. How well do you think that will work?
How about creating a plan?
Here are some basic elements of a e-commerce digital marketing plan:
Executive Summary
Define the big picture of your e-commerce store.
Goals
Write down what you want to accomplish with your online store. Additionally, define what you want to achieve with your e-commerce digital marketing campaign.
Mission Statement
What’s the purpose of your store? Is that purpose consistent with the overall purpose of your business?
Target Market
To whom do you intend to sell? Who are your ideal customers? What are their characteristics? How does your target market for your e-commerce store compare to your target market for your brick-and-mortar store?
Situation Analysis
What’s your competitive environment? What are your opportunities? Why would someone buy from your e-commerce store?
Price and Position
Your prices should support profitability. If you can’t sell at a particular price point, you’ll either need to find ways to add value or choose a different product to sell.
Fulfillment
If you close a sale in your e-commerce store, how will you fulfill the order? Failure to meet your customers expectations regarding timeliness and delivery method could lead to discontent.
Executing your e-commerce digital marketing plan
Now that you’ve developed a plan, you should review your e-commerce marketing definition:
The practice of applying the basic aspects of traditional marketing on the Internet but carried out by new, “digital” methods. The main elements of the marketing mix (product, price, promotion, and place of sale) are presented in e-commerce marketing, as well as in any other offline business.
This is the process of determining the target audience (definition of the need), creating content for it (meeting the need), promoting this content to the audience and working on the involvement of this audience on the resource.
Just Great Database
In general, executing your strategy will require several steps:
- Lead generation. You must constantly fill your sales cycle or funnel with potential customers.
- Analytics and reporting. Before starting, you should have a way to collect and interpret relevant data and communicate results.
- Conversion strategy. How will you convert your leads into customers?
- Testing. How well does your conversion strategy work? Also, you should continuously be testing new ways to close sales.
- Optimization. Find ways to improve the flaws and bottlenecks in your e-commerce digital marketing strategy.
ABS Marketing designs and executes winning e-commerce digital marketing strategies.
Get started with e-commerce digital marketing
You now know the basics of e-commerce digital marketing. What are you waiting for?
Start creating a plan right now.
Do you need help? Contact ABS Marketing right now to find out how our affordable e-commerce digital marketing expertise can transform your business.
What is an e-commerce digital marketing agency?
An e-commerce digital marketing agency is a firm that has the knowledge, skills, and experience needed to design and execute e-commerce digital marketing strategies and plans.
When you choose ABS Marketing as your ecommerce digital marketing agency, you’ll enjoy the benefits of e-commerce while staying focused on managing your business.
