Before I talk about creative ways to use social media for storytelling, I want to make sure you understand why marketers tell stories. Of course, ABS Marketing understands this principle and uses it to support clients and their brands. Still, the principles apply, even if your business hasn’t yet chosen ABS as its marketing partner.
Marketing via Storytelling
Connecting with customers challenges business of every size, so you’re not alone. Somehow, you must identify your target market and send your prospective customers the right message at the right time.
Offering bland lists of facts, features, specifications, and prices
Briefly, let’s review a few ways storytelling helps you build your brand.
Storytelling lets you give your business and brand a personality. In other words, it assumes human attributes to which customers can relate.
Allow your business the role of a protagonist. Take your prospects and customers on an adventure or journey that depends on your brand for success.
By weaving your brand into a story to which your audience can relate, you teach them to look to you for desirable outcomes. Your story can also demonstrate in memorable ways how your product or service is better than your competitors’.
At least 6 emotions can make customers buy. In other words, you can’t always depend on logical arguments and value propositions to drive your bottom line.
Storytelling gets people emotionally involved with your product and message. Consequently, it can provide inspiration that can motivate shoppers to close the deal.
Generally, you can expect to spend more
More than 90% of Americans expect brands to tell stories, so don’t disappoint your audience.
Now you’re aware of some of the reasons we use storytelling Next, let’s look at some creative ways to use social media for storytelling.
Creative Ways to Use Social Media for Storytelling
Social networks continue to draw a large percentage of internet traffic. In fact, of the more than 4 billion internet users in the world, 3 billion are active on social media. Needless to say, every business should have a social media presence.
In particular, I want you to know that social media works well for storytelling. Here’s how.
NPR studied the effect of the length of Facebook posts on user behavior. That research showed that long posts generate positive results for businesses. In other words, Facebook is a fantastic place to tell your story.
In addition to telling your story in words, tell it with visual content. For instance, you can create a Facebook photo album that shows the behind-the-scenes operation of your business and how it meets the needs of its customers.
Facebook Live, recorded video, and Facebook ads can also help you tell the story of your brand.
Social media for storytelling: Instagram
Use your Instagram posts to create a narrative of your brand. In addition to using engaging captions, use images to tell the story of your business and its products and services.
HINT: Look for ways to make your Instagram profile interesting and entertaining. For example, you could split a large image among several posts.
You can also use Instagram to allow your customers to tell their stories. Such a strategy can increase the credibility of your brand while communicating its value.
You can post videos to Instagram, but they generally must be shorter than what you might post to Facebook. Still, you can find creative ways to tell your story with impact.
Instagram stories can also help you tell the story of your small business. Consider a series of as many as ten stories per day.
Don’t underestimate the power of Twitter. Now that the potential length of tweets has doubled, you have more space to communicate your thoughts.
Consider using “tweetstorms” and Twitter Moments to chain multiple tweets together. That way, you can tell a long story in a fun and entertaining way.
Tweets with attached images have high engagement rates. So, try attaching several images to your tweets to give your audience something to see.
Remember to try other ways to use Twitter to tell your story:
- Branded hashtags.
- Trending hashtags.
Use Social Media for Storytelling
I’ve given you some tips for using Facebook, Twitter, and Instagram for storytelling. I’ll leave it up to you to figure out how to use SnapChat and YouTube for storytelling.
If you don’t have the time to use social media for storytelling, contact ABS Marketing. With the help of a professional partner, you can quickly create a storytelling strategy and integrate it into an effective overarching marketing plan.
Social Media for Storytelling: Take the Next Step
When you outsource to ABS Marketing Liberty SC, you’ll have a chance to use your expertise to manage your small business and support your customers. So, you have a chance to generate massive ROI by depending on the knowledge, experience, and talent the leader in storytelling marketing.