ABS Marketing, LLC is here to help you use social networks to grow your business. To help you understand the importance of social media, check out the following social media usage stats to know in 2019.
Contact us when you’re ready to start. We’re your leading social media agency serving Metropolitan Liberty SC, Pickens County SC, and Upstate South Carolina.
Now, let’s dive into the details.
Social Media Usage Stats to Know in 2019
As a business owner, you need to stay informed of the latest social media trends, news, and statistics. Your knowledge will help you properly use popular social networks to grow your business.
Social media can help you accomplish several objectives:
- Increase brand recognition.
- Demonstrate authority in your industry.
- Build website traffic.
- Provide customer service.
- Extend your reach.
- Grow sales.
Regardless of whether you “go it alone” or choose ABS Marketing Liberty SC as your partner, these stats will help you get the most out of your social media experience.
General Social Media Usage Stats
Let’s begin with some info that generally reflects the social media industry and users.
More than 3 billion people use social media. In other words, you can reach practically every conceivable target market using one or more social network.
9 out of 10 marketing professionals have increased their clients’ exposure using social media. The ABS Marketing team has helped small to mid-sized businesses (SMBs), non-profits, churches, and other organizations achieve goals.
Older customers are more likely to engage with brands online. If you thought that you can only reach “young” people via social networks, you’re wrong.
Globally, almost half of all adults believe that social media is an effective channel for customer service. So, if we’re already your Facebook management services agency, ask us how we can help you use that and other websites to boost your service and support credentials.
Almost 80% of all businesses have dedicated social media teams. So, outsourcing the job to ABS Marketing, LLC can save you a lot of time and money if your business is too small to hire its own in-house marketing department.
Facebook Social Media Stats
Speaking of Facebook, what do you think about it? You might’ve heard that only old people use the site. Sure, older demographics might gravitate to Facebook but so does practically everyone. Facebook is the third most-visited website in the world. Google and YouTube take the first and second slots.
21% of job candidates use Facebook to assess a potential employer’s company culture. For this reason, if you want to attract top talent, use Facebook to show off your company. Create content that highlights your work environment, team members, mission, values, and goals.
However, old people really do love Facebook: 41 percent of Facebook’s user base are 65 or older. You need to know this, especially if your business serves seasoned citizens.
Mobile-optimized Facebook videos can boost brand awareness by almost two thirds. Make sure every video that you post loads quickly and has optimal dimensions.
More than 90 percent of business users say that Facebook is easy to use for marketing.
Instagram Social Media Usage Stats
ABS Marketing is your Instagram marketing agency for a reason: We know that social network inside and out. Regardless of whether you outsource your Instagram presence to us or take a DIY approach, you need to be on Instagram. Here’s why.
Instagram is the second most popular social media platform for marketing. Your competitors are there. Why aren’t you?
Instagram posts with hashtags increase engagement by more than 10%.
60 percent of Instagram users learn about new products from that website. Show-off all your offerings on Instagram.
Out of all the top social media sites, Instagram has the highest rate of user interaction. By the way, when people interact with your brand, they have a high likelihood of becoming your customer.
Almost two thirds of Instagram users fall in the lucrative 18-29 age range. If you want customers for life, here’s your chance.
More than half of all Instagram users log in every day. Wanna build relationships? Maintain a fresh Instagram presence.
Twitter Social Media Usage Stats
Did you think Twitter has gone away? If so, you’re wrong. The site has doubled the possible length of tweets and has a powerful paid advertising system. Here are some stats that might make you want to get your business active on Twitter.
Of the 327+ million Twitter users, 60 million reside in the USA.
Every month, half a billion people visit Twitter without logging in. So, you can count on reaching people who aren’t Twitter users by using the site for marketing.
More than three-quarters of Twitter users use the site using a mobile device. If you want to reach mobile users, you need Twitter.
Almost half of Twitter users have never tweeted. Just because they’re not active doesn’t mean they’re not seeing your content.
YouTube Social Media Stats
Sometimes you might not think about YouTube when you think about social media. This site specializes in video content, has a powerful search engine, and gives users a chance to interact.
About one-fifth of Americans get their news from YouTube. If your target market includes news junkies, then this site’s for you.
YouTube attracts nearly two billion users monthly. This is an audience you can’t afford to miss.
Half of YouTube viewers are on the site to learn something. So, talk to us about how ABS Marketing Liberty SC can design, execute, and manage an effective YouTube presence for your business.
Going Further with ABS Marketing Liberty SC
I’ve just given you some vital social media usage stats about four of the top social networks. These should help you understand why you need ABS Marketing to manage your social media strategy.
I guess you noticed: I didn’t delve into other popular social networks such as LinkedIn, SnapChat, and Pinterest.
Sure, you can try to post relevant, high-quality content in the right formats to all these social media sites on a daily basis. Unfortunately, doing that will take you away from your customers and revenue-producing activities.
By choosing ABS Marketing, LLC as your success partner, you gain world-class expertise and benefit from economies of scale. While we leverage social media usage stats to your advantage, you can focus on your business.
You can also learn more about how social media can move your business forward from this article at Forbes.com.