If you want to succeed online, you’re going to need to use technical SEO for your website.
ABS Marketing Liberty SC is a leading SEO agency. We can help you get your business and brand visible in Google while you focus on your expertise.
As you work with the experts to build a winning online presence for your brand, you’ll probably become familiar with the following technical SEO factors.
Although you might never have to work with these components, knowing that they impact your business can help you make sensible online marketing decisions.
Technical SEO
SEO is the story of how you, Google, and your customers can work together to grow your business.
First, there’s you.
You want to grow your business. So, you create a website.
Tip: Don’t try to use social media accounts in lieu of a business website.
Basically, you use text, pictures, and videos that reside on an internet-connected server to tell the world about your business. You might also have an e-commerce store so you can sell online.
Do you have a website? If not, contact ABS Marketing to discuss their graphic design and web development services.
If you sell gizmos, your website should tell people all about gizmos, why your gizmos are fantastic, and ask people to buy your gizmos.
Next, there’s your customers.
Have you defined your target market? I hope so. After all, by knowing to whom you wish to sell, you can focus every part of your business.
So, if your prospects and customers know your website address, they can type it into their web browser and visit your website.
Unfortunately, your customers might not know your website URL. Furthermore, many people who could be your customers have never heard of either you or your business. Some customers don’t even know yet that they need you.
But they might know that they need some gizmos. They might also have a problem that they don’t realize that your gizmos can solve.
Finally, there’s Google.
Google likes selling advertisements, so they love it when people visit Google.com and type an internet search. Afterward, a search engines results page (SERP) appears that contains a custom collection of links to websites that Google thinks are valuable to each user.
So, in our example case, somebody has a problem, types a query into Google and finds a list of solutions. Ideally, this list of solutions will include links that lead to online sources of information about Gizmos. The search results will also include links to gizmo sellers.
SEO challenges
Unfortunately, Google might not include a link to your website in the results for relevant searches. If Google does display your website, then it may be “buried” where practically no one will find it.
SEO aims to encourage Google to include your website in the first page of search results that are relevant to your products and services.
Techical SEO Basics: Website Title Tags and Meta Descriptions
Aside from content quality, your title is the most important SEO element on your pages.
If you look at the HTML code of your content, the title will be found between title tags.
It will look like this:
<title>Technical SEO: How to Get Noticed in Google – ABS Marketing</title>
The title of every page on your site should tell website visitors and Google what that page is about.
In addition to providing accurate information, your title should conform to some basic criteria:
- Concise. Titles should be less than 70 characters long.
- Unique. Never use the same title for more than one page on your website.
- Keywords. Relevant keywords should come at the beginning of your titles.
- Spamming. Repeating keywords within a title will hurt your SEO.
- Branding. Your titles should include the name of your site.
Additionally, every page needs a meta description. Although this information isn’t part of your content, Google often displays it so users can decide whether to click-through to your page.
The description tag in your code uses a different format than what you use for your title tag:
<meta name=”description” content=”Technical SEO can help you grow your business. Learn SEO fundamentals as well as the digital marketing services available from ABS Marketing Liberty SC.”/>
Your meta descriptions also should meet some practical guidelines:
- Brief. 150-160 characters long.
- Unique. None of your pages should have the same description.
- Keywords. Your description should contain the same keyword as your title.
- Pitch. User your description to pitch value to Google users and earn clicks.
- Grammar. Avoid spelling errors, but incomplete sentences are okay.
You can damage your reputation along with your page rank if you inappropriately use your title and description tags.
Technical SEO – Responsive Web Design and Page Speed
Mobile users rule the internet. So, if your website doesn’t load quickly and function properly on smartphones and other devices, you’ll have SEO problems.
Google has moved to a “mobile-first” index. In other words, Google will put websites that perform well for mobile users ahead of sites that only do well on the desktop.
“Responsive website design” is the methodology that adapts a single website design to any screen size.
Power Tip: ABS Marketing designs, deploys, and maintains responsive websites.
In case you’re not getting my point: Google’s bots and algorithms know how fast your website loads and how well it looks and functions on mobile devices.
Here’s why responsive web design should matter to you:
- Usability. If visitors and customers can’t use your site, they’ll look for a site that they can use.
- Speed
. After three seconds, more than half of your website visitors will leave while waiting for a page to load. - Sharing. Responsive web pages encourage users to share your content on social media.
Structuring Content with Schema – Technical SEO
Microdata tags help Google know how to categorize your content and thereby improve the accuracy of search results.
Have you heard of Schema.org? Well, that’s the project that’s standardizing microdata into a global standard. Google, Bing, Yahoo, and Yandex all participate.
Guess what? If you’re website doesn’t use Schema, Google may penalize you in search results. Also, if you don’t use Schema, you risk attracting irrelevant visitors and increasing your site’s bounce rate.
A high bounce rate hurts your SEO.
Schema has tags that describe standard data points for various content types:
- Creative works.
- Event.
- Organization.
- Person.
- Place.
- Product.
Do you want to see the entire Schema hierarchy? Get it fromhttps://schema.org/docs/full.html.
Why do you need ABS Marketing?
If you’re a business owner, chances are that you’re not an expert at meta tags, responsive, website design, and Schema markup.
That’s why you’re not getting anywhere with Google.
By choosing ABS Marketing for your SEO and other digital marketing activities, you use our expertise to grow your business online.
Meanwhile, you’ll have more time to focus on managing your business and serving your customers.
Go Further with ABS Marketing
As you know, Technical SEO is a complicated and dynamic topic.
Don’t take chances. You need effective technical SEO to help potential customers use Google to find your website. As your digital marketing agency, we can help.
Contact ABS Marketing today to schedule your initial consultation.
