Do you know what to say in a social world?
How many times do you open up your Instagram, Facebook or start a blog post and have NO IDEA what to say?
My guess is it that it happens a lot.
It’s hard to say the right things on social media.
Here are 6 steps to delivering great content
When you’re posting to social media, you need to know what to say to get desirable results. Use the following steps to guide you into the right ideas.[BTW you can check out my Facebook live posted on the subject.]
1. Know what you’re selling
To say it differently, what to say on social media matters. If you’re selling something that nobody wants, you will have an uphill battle.
So, take a moment to ask yourself if your product or service is desirable and needed in the marketplace.
This question may sound weird, but you really have to continually gauge the market.
When you know and understand what you’re selling, continue to step two
2. Identify your ideal customer
If you know there is definitely a market for your offering then you next need to determine your target market… and drill it down to your ideal client.Once you’ve identified your ideal client, your marketing messages become soooooo much easier to write.
“But Elian, I have more than one best customer. How do I choose?”
I hear you. Clients ask me about this all the time.
First, you can have more than one ideal client. However, you should focus on only one at a time.
So, choose one right now.
Here are some questions to ask:
Who spends money with you easily?
You should want to focus on the customers whom you can serve with the least amount of stress and mess.
Who is a raving fan of what you have to offer?
Most likely, the answer to this question is one of your best customers. Also, this is probably someone with whom you already relate well.
So, right now, pick one ideal customer. You can address one or two more ideal customers later.
3. Discover your ideal client’s biggest challenge
Position your products and services as the perfect solution to your ideal customer’s biggest problem or most intense desire.
Use the following questions as guidance for this step.
– Is there one thing that your ideal customer would love to buy from you?
– If you have a retail shop what do they frequently buy?
– Do your customers buy the items in your shop for themselves, as gifts for others, or both?
– What other awesome items would they love to see?
– Do you have a set of collectible products? Would your customer join a monthly club to be the first to get the next one?
What inspires your customers?
What keeps them up at night? In other words, what worries them?
4. Learn from you ideal customer’s social media behavior.
Spend time researching your customers. What other businesses and brands do they follow? What can you learn from their “likes” and comments? What kind of content do they share?
Also, pay attention to what other social networks your customers use. For example, if they’re on Instagram, follow and observe them on that site
Look at their posts. If possible, learn what they like, even regarding products and services that are different from yours.
5. Find out when your customers are most active.
Schedule your social media posts to appear at times when your ideal customer will most likely see it.
If you can’t figure out by observing a user, check out your Facebook statistics to find out when you generally get the most exposure.
Post at these ideal times to increase the effectiveness of your social media presence.
6. Use demographics.
You need to know everything about your ideal customers. So, find out some basic demographic information:
- Where do they work?
- What do they do?
- How old are they?
- Are they male or female?
- How much money do they have?
These questions will help you address your audience on a personal level.
Take the Next Step
On a final note, I want you to realize that what not to say on social media is also important. For example, you should be very cautious when using humor. After all, what seems funny to you may offend your audience.
Also, avoid lies about and misrepresentations of your product or service.
Likewise, you should avoid constantly promoting yourself or your business. Social media is social. So, minimize the time you spend pitching sales.
Finally, avoid being confrontational. Even when you respond to a nasty remark about their experience with your store, your job is to stay professional
You now know your ideal customers, so choose topics to talk about on social media that deliver value to them. Solve their problems, address their needs, and make their life better.
If they like inspirational stuff, post more of that.
If new products appeal to them, don’t let them down.
Do they like learning as much as possible about the products and services that they buy? Tell them all there is to know about what you have to offer.
Also, post related information that can increase the value of your brand.
For instance, if you sell something for the kitchen, post and share cooking tips or recipes.
Also, you can provide training materials that can help your customers gain more benefits from what they buy from you.
From the points I’ve mentioned, you should know what to talk about on social media.
Want to get more help figuring out what to say in your social media and marketing messages?
Reach out to us for a free consultation today.